Privacy Policy

Effective Date:22/05/2025

Lumo Loft, LLC (“Lumo Loft,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website (https://lumoloft.sypherdigital.com), engage with our interior design services, or purchase products through our e-commerce platform. This policy also covers data interactions with our service vendors, including AutoDS, Wayfair, and our payment processor, Stripe.

By accessing or using our website and services, you consent to the data practices described in this Privacy Policy. We encourage you to review this document thoroughly and contact us with any questions.

1. Information We Collect

We may collect the following categories of information:

Personal Information:

Full name
Email address
Telephone number
Shipping and billing addresses
Payment information (processed securely via Stripe)
Interior design project details (e.g., room dimensions, images, preferences)
Purchase history and browsing behavior
Account login credentials (username, password)
Communication records (emails, chats, surveys)

Automatically Collected Data:

Device information, IP address, browser type
Geolocation data (derived from IP address)
Website interaction data (pages visited, session duration, referring URLs)
Cookies, web beacons, and tracking pixel activity

Vendor-Provided Information:

Order tracking, fulfillment, and shipping details (via AutoDS and Wayfair)
Inventory and catalog data
Delivery issues or disputes reported by vendors

2. Purpose of Data Collection

We use your personal data for the following legitimate business purposes:

To deliver our freemium and premium design services
To fulfill furniture and decor orders sourced through our vendor partners
To process payments and issue refunds
To manage customer accounts and support tickets
To personalize your shopping experience and suggest products
To analyze website performance and user behavior
To send promotional content (if you opt in)
To comply with legal obligations and resolve disputes
To prevent fraudulent activity and protect our users

Failure to provide certain requested information may limit the availability of some of our services.

3. Legal Basis for Processing Personal Data

We process personal information based on the following legal grounds:

Contractual necessity: To fulfill service agreements with our clients and customers
Legitimate interest: To enhance user experience, develop business strategies, and ensure security
Consent: For marketing and certain optional features (you may withdraw consent at any time)
Legal obligation: To comply with regulatory, tax, and accounting requirements

4. Information Sharing

We do not sell your personal data. Your information may be shared with the following:

Service Providers:

AutoDS: For product fulfillment, inventory automation, and shipping logistics
Wayfair: For direct vendor fulfillment and catalog sourcing (via AutoDS)
Stripe: For secure payment processing, fraud detection, and refunds
Google Analytics / Meta Pixel: To gather analytics and performance data
Customer Support & Communication Tools: For chat, ticketing, and email delivery

Legal & Government Entities: We may share information as required to comply with applicable laws, enforce our terms, respond to legal processes, or protect the rights, safety, or property of Lumo Loft, its clients, or the public.
Business Transfers: In the event of a merger, acquisition, asset sale, or business restructuring, your personal information may be transferred to the new entity.

5. International Transfers

Although Lumo Loft is based in the United States, your information may be accessed or processed in other jurisdictions where our service providers operate. We ensure all transfers are legally compliant and subject to adequate safeguards under applicable data protection laws.

6. Data Security

We implement technical and organizational security measures to safeguard your personal data:

SSL encryption on all transactions
Encrypted storage for sensitive data
Role-based access restrictions internally
Secure vendor connections and routine audits

While we strive to protect your data, no method of transmission or storage is entirely secure. You agree that Lumo Loft cannot be held liable for data breaches resulting from uncontrollable events or third-party vulnerabilities.

7. Retention of Data

We retain personal data for as long as necessary to:

Complete transactions
Provide ongoing customer support
Comply with legal, accounting, or reporting requirements
Improve future service delivery

You may request deletion of your personal data unless we are legally obligated to retain it.

8. Use of Cookies & Tracking Technologies

Lumo Loft uses cookies and similar technologies for the following purposes:

Store login preferences
Monitor user traffic patterns
Measure effectiveness of campaigns
Retarget ads and product recommendations

You may disable cookies through your browser settings, though this may affect functionality.

9. Payment Processing via Stripe

All online payments are processed through Stripe, a third-party provider certified to PCI DSS standards. Stripe may collect and store your card details and related information. We do not store full payment data on our servers. Learn more at https://stripe.com/privacy.

10. Vendor Relationships (AutoDS and Wayfair)

As a design-led e-commerce business, we fulfill many of our client orders through vendor integrations:

AutoDS: Handles automation of product listings, order placement, and inventory updates. Customer shipping information is shared with AutoDS only when necessary to complete transactions.
Wayfair: Works with AutoDS to deliver select furniture and home goods directly to clients. Personal data shared with Wayfair is strictly limited to the requirements of order processing.

Any disputes or vendor-based issues will be handled in accordance with our Terms & Conditions.

11. User Rights & Requests

You may exercise the following rights:

Access personal data we hold
Correct or update data
Request deletion (subject to legal retention requirements)
Object to processing in certain cases
Withdraw consent at any time
Submit a complaint to a data protection authority (if applicable)

To make a request, email privacy@lumoloft.sypherdigital.com.

12. Children’s Privacy

Lumo Loft’s website and services are not directed to individuals under the age of 16. We do not knowingly collect information from children. If we discover such data has been collected, it will be permanently deleted.

13. California Privacy Rights (CCPA)

California residents may request:

Disclosure of categories of personal data collected
Access to specific pieces of data
Deletion of data collected
Information about data shared or sold (we do not sell data)
Opt-out of data sales (if applicable)

To submit a CCPA request, email privacy@lumoloft.sypherdigital.com with “CCPA Request” in the subject line.

14. Legal Disclaimer and Liability Limitation

This Privacy Policy is provided for informational purposes and does not constitute legal advice. We recommend consulting legal counsel when evaluating your rights or obligations.

Lumo Loft shall not be held liable for:

Unauthorized access due to user negligence
Disruptions caused by third-party vendors
Unforeseen legal compliance changes
Incidents caused by external security breaches beyond our control

Users agree to use our platform at their own risk and acknowledge that all services are provided “as-is.”

15. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Updates will be posted to this page with the new effective date. You are encouraged to review the policy regularly.

16. Contact Us

For privacy inquiries or data requests, contact:

Lumo Loft, LLC
3411 Silverside Road, Tatnall Building, Suite 104
Wilmington, DE 19810
📧 privacy@lumoloft.sypherdigital.com
📞 +1 646-828-0916
🌐 https://lumoloft.sypherdigital.com